Chestnut Flats | Viewbook
This residential community was on land settled by some of the first pioneers to the Blue Ridge Mountains, so the promotion was themed around the idea of arriving at the end of a long journey.
Greenstone Buliders
In spite of the quality of their work, Greenstone was a casualty of the housing collapse. Not sure what the lesson is, but these ads were a departure for this segment.
Cold Mountain
Unlike their thoughtful, evocative magazine print, these were just attention-grabbers for the newspaper.
Cold Mountain
Summerour architecture and unstinting old-world craftsmanship suggested long, emotional copy and a period look.
Bridgewater
A family-friendly development doesn’t have to rely on pictures of houses or lists of amenities.
The Cove at Celo Mountain
Buying a weekend getaway has a lot less to do with location and features than with bigger issues of escape, intimacy and renewal.